ATM Profit Calculator $$Having an ATM machine in your establishment can significantly increase your monthly revenue because of the added foot traffic it brings in. Once customers come inside they often spend money, and you receive surcharge revenue with every withdrawal made from the machine. And with customers paying in cash, you can dramatically cut your credit card fees! See our Benefits page for more information.
Industry statistics indicate on average, 3%-5% of a business's customers use the ATM machine on the premisis. In order to estimate the usage of the machine, let's be conservative and use 3% in our calculations. For this example, we will assume that the merchant owns his own. (The merchant surcharge varies if the machine is placed or split.) Fill in the blanks below to calculate your ATM profits. Daily Customer Count x 0.03 = __________ transactions per day. (The surcharge paid to the store owner on an ATM transaction is $1.50) ATM transactions x surcharge = __________ (daily surcharge revenue) Daily surcharge revenue x 30 days = __________ (monthly surcharge revenue) Monthly surcharge revenue x 12 months = __________ (yearly surcharge revenue) After entering your daily numbers and the surcharge, you will be able to estimate what your daily, monthly, and yearly surcharge revenue will be. Additional Spending Revenue Based on 7-11 statistics for customer spending, a customer who uses a store's ATM spends 25% more in purchases. That means that a customer who would have spent $10 now spends $12.50. Reduced Credit Card Fees If we add the increased revenue to the potential credit card processing fees you will save each month by receiving cash payments instead, you have established a considerable gain each year from having an ATM machine in your establishment. |